How do I know if my tracking is actually working correctly?

We run a full measurement audit — checking your GA4, GTM, events, dataLayer, and consent setup. You get a prioritised report with exactly what's broken and how to fix it.

I'm spending on ads but can't tell what's driving results. Can you help?

Yes. We set up proper attribution and campaign tracking that connects spend to outcomes — so you can see which channels actually convert and optimise accordingly.

Do you handle privacy compliance like GDPR and cookie consent?

Absolutely. We implement cookie banners, Consent Mode v2, and tag governance to keep your tracking compliant with GDPR, DPDPA, and other regulations — without losing data quality.

Why GA4 Matters for Your Business in 2025

Google Analytics 4 (GA4) represents a fundamental shift in how businesses track and understand user behavior. Unlike its predecessor Universal Analytics, GA4 is built for the modern web — privacy-first, cross-platform, and powered by machine learning.

The Privacy-First Approach

With increasing privacy regulations like GDPR and CCPA, traditional cookie-based tracking is becoming less reliable. GA4 addresses this by using event-based tracking and machine learning to fill in data gaps, giving you accurate insights while respecting user privacy.

Cross-Platform Tracking

Today's customers don't stick to one device. They might discover your brand on mobile, research on a tablet, and convert on desktop. GA4 unifies these touchpoints into a single user journey, giving you the complete picture of how customers interact with your business.

Key Benefits of GA4

Event-based data model — Track any user interaction without custom code
Enhanced e-commerce tracking — Better understand your sales funnel
Predictive audiences — ML-powered segments for marketing campaigns
BigQuery integration — Free export of raw data for advanced analysis
Improved attribution — Data-driven attribution models included for free

What You Should Do Now

If you haven't migrated to GA4 yet, now is the time. The longer you wait, the more historical data you miss out on. Here's a quick action plan:

Set up GA4 alongside your existing analytics — You can run both in parallel
Configure key events — Identify and track the actions that matter most to your business
Set up conversions — Define what success looks like in GA4 terms
Explore the new reports — Familiarize yourself with GA4's analysis tools

Need Help?

Migrating to GA4 can feel overwhelming, but it doesn't have to be. At Metric Mango, we specialize in making this transition smooth and strategic. Get in touch for a free consultation and let's make your analytics work harder for your business.